Yearly, I really like trying again on the milestones, the teachings, the pivots, and the individuals who made it magical. 2025 introduced progress, refinement, and a deeper reference to each our clients and our Professional Esthetician PRO Companions. It was a yr rooted in hands-on care, training, and neighborhood.
Here’s a look again on the moments that formed the yr at Renée Rouleau and a peek at what I’m engaged on.
29 12 months Celebration
Pinch me. We celebrated our 29 yr anniversary this yr and it’s loopy to suppose I’ve been touching faces (over 25,000 of them) for nearly FOUR a long time. And I can truthfully say that I nonetheless love what I do! This milestone is a testomony to the unbelievable purchasers, distributors, companions, and group members who’ve been a part of the journey. Learn all about the history of our company.
New Product Launch for Hyperpigmentation
This yr we launched our HyperFix Fading Toner which introduced an overwhelming quantity of enthusiasm, shortly promoting out inside three weeks and changing into considered one of our top-selling merchandise of the yr. Wow! This product displays our dedication to results-driven formulation that really feel luxurious within the hand and highly effective on the pores and skin. Its distinctive mix targets hyperpigmentation whereas offering a silky, soothing texture you’ll be able to really feel each time you apply it. It’s really so good and our clients and esthetician PRO Companions are loving it.
Your Most Beloved Merchandise of 2025
The most effective-selling merchandise of the yr had been…
- Anti Bump Solution
- Vitamin C&E Treatment
- Skin Recovery Lotion
- AHA/BHA Blemish Control Cleanser
- Elderberry Soothing Toner
- HyperFix Fading Toner
- Rapid Response Detox Cleanser
- Triple Berry Smoothing Peel
- Hydraboost Rescue Creme
- Rapid Response Detox Masque
These are the formulation your fingers reached for many, the textures you trusted, and the outcomes you might really feel from first software. Confirmed, private, and designed to satisfy pores and skin precisely the place it’s.
New Pores and skin Kind Quiz
My journey as an esthetician started with one easy query, in the event you don’t know your pores and skin kind, are you even getting outcomes? This yr we advanced and launched an all-new Skin Type Quiz into one thing excess of a easy questionnaire. We put our coronary heart into it and I can truthfully says it’s so good. It provides you a customized session, full with deeper insights, tailor-made steerage, and a personalized Motion Plan that mirrors the expertise of sitting within the therapy room with me, an Professional Esthetician!
Faster Buyer Service Response
As a lot as our firm was constructed on private contact, this yr we pulled in an AI help software to assist reply fast questions you might have. That is particularly useful on weekends after we’re out of workplace and also you want some steerage. What I like concerning the software is that it’s going to strive that will help you, however in the event you require additional info, you’ll be able to all the time select to contact us, and we’ll reply very first thing Monday morning. Whereas it gives immediate assist, it by no means replaces the hands-on care of an actual Professional Esthetician. As a substitute, it really works alongside human experience to make sure you all the time really feel supported, knowledgeable, and guided at each step of your skincare journey.
And in the event you really need private consideration, you’ll be able to all the time ebook a virtual skincare consultation with an actual Professional Esthetician.
An All New ReneeRouleau.com Expertise
We additionally simply launched a brand new website to really feel just like the hands-on, esthetician-guided expertise we’re identified for.
Right here’s what you’ll be able to anticipate…
1. Professional help at each step. It appears like having a skincare knowledgeable by your facet, guiding, explaining, and serving to you select what your pores and skin really wants. Study extra about our product line and my philosophy.
2. An expertise that mirrors what our estheticians do greatest, take care of your pores and skin with hands-on experience.
3. Actual pores and skin, actual outcomes paired with my in-depth how-to’s, pores and skin suggestions and product suggestions to information you each step of the way in which.
4. We’re particularly proud to focus on our PRO Companions, reinforcing our mission to carry professional-level recommendation from Professional Estheticians immediately to each buyer.
We additionally made procuring simpler than ever by including PayPal, Apple Pay, and Google Pay. Browse the new website and tell us what you suppose.
(Thanks to my group! This was a labor of affection that actually raises the usual!)
Extra Professional Arms, One Mission
Our Renée Rouleau PRO Partner community grew to 60 trusted Professional Estheticians nationwide, increasing the Renée Means into extra therapy rooms than ever. Every partnership strengthens the connection between skilled experience and at-home care. See where to get your hands on Renée Rouleau products.
This dedication to skilled training additionally introduced me again to the stage as co-chair on the Science of Pores and skin Summit, the place I shared evidence-based insights on zits and superior methods from the therapy room.
Schooling to Help You in Your Pores and skin Journey
Schooling is on the coronary heart of what we do. This yr, we hosted interactive webinars on subjects like glass skin, acne, and hyperpigmentation, giving our clients a method to be taught skilled methods and perceive their pores and skin.
We additionally welcomed small teams of PROs for in-person training with one of our chemists, specializing in tactile studying in order that they go away geared up to raise each therapy. (We had considered one of our chemists with us, and it was so enjoyable to have playtime within the lab.)
We additionally launched the Renée Rouleau PRO Unique Accomplice Group, known as The Circle of Arms, connecting Professional Estheticians with sources, dwell trainings, and ongoing help, bringing skilled steerage nearer than ever. It’s simply so enjoyable for me to attach with estheticians…these are my folks! Apply to become a PRO Partner.
Within the Media
A very enjoyable second for me this yr was sharing the actual cause I moved to Texas in a Texas Month-to-month characteristic. Whereas many assumed it was all enterprise, let’s simply say…it was a sure soccer quarterback might have performed a task. (And he finally turned my consumer and makes use of our merchandise to at the present time!) Being featured gave me the possibility to share not solely my private story but additionally the philosophy behind my strategy to skincare, highlighting why personalised, hands-on care has all the time been on the coronary heart of my work. Learn the Texas Monthly feature.
I additionally was interviewed on a number of podcasts to debate many issues…pores and skin, enterprise, grief, resilience, and the great thing about changing into. These conversations allowed me to attach with a wider viewers and share insights concerning the emotional affect of skincare.
I used to be additionally interviewed a number of instances sharing how I take care of Sabrina Carpenter’s pores and skin and her favorite products. Learn The Quality Edit, Pop Sugar Beauty and Daily Mail.
A Considerate Transfer
In Austin the place Renée Rouleau relies, we downsized to a smaller workplace and warehouse, a strategic transfer that enables us to handle all of the monetary shifts from tariffs. (Belief me once I say, we now have been affected in a huge manner.) This additionally required us to make considerate (and typically troublesome) choices, together with phasing out choose merchandise to guard the long-term well being of our firm.
I do know these adjustments affected a few of you, particularly these whose favourite merchandise had been now not accessible, and I’m really sorry to your frustration and disappointment. I get it. Please know that discontinuing merchandise is rarely one thing I wish to do, however the minimums for customized formulations are extremely excessive, and merchandise have an expiration date so when one thing doesn’t transfer very quick, we’re pressured to make sure choices.
Care Past Pores and skin
Giving again is woven into the material of our model. In 2025, we supported communities affected by the devastating California wildfires, offering $10,000 in reduction funds. Supporting these in disaster is not only a line on a web page. It’s a part of our dedication to utilizing our platform and sources to create a constructive affect and take care of the broader neighborhood.
The Means Ahead
With our group settled into our new dwelling and our techniques refined, we’re getting into 2026 with extra readability, creativity, and objective than ever earlier than.
With that being mentioned…we hope to launch 3-4 new merchandise in 2026, assuming all testing goes nicely. These merchandise are formulated to resolve actual pores and skin considerations and I do know you’ll love them. Assume luxurious textures, sensorial experiences that delight, and outcomes you’ll be able to really feel from the very first software. On the similar time, we’re persevering with to reimagine the way you work together with the model: from shopping our web site to procuring and receiving personalised suggestions, each touchpoint is being refined to really feel smoother, less complicated, and extra intuitive, guaranteeing your expertise is as seamless because the outcomes.
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small manner, I’ve touched your life. #TheReneeWay
You’re in the most effective fingers,
Renée + group
Superstar Esthetician & Skincare Professional
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 35 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world answer — merchandise which might be formulated for nine different types of skin so your face will get precisely what it must feel and appear its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”
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