This 12 months, innovation and social media collided in one of the simplest ways. From game-changing skincare instruments to lipsticks and blushes that flew off cabinets sooner than you possibly can hit “add to cart,” these viral merchandise didn’t simply dominate our feeds—they earned a everlasting spot in make-up baggage and loo counters.
With TikTok setting the stage for magnificence chatter and Instagram-worthy packaging turning heads, this 12 months’s standout merchandise weren’t simply hyped—they delivered. Assume: skincare gadgets that promise purple carpet-worthy glow-ups, celebrity-endorsed lip colours that offered out inside hours, and multitasking make-up necessities that blur the traces between magnificence and self-expression.
These merchandise had us scrolling, buying, and raving, proving their price in likes and shares, glowing retailer critiques, and word-of-mouth suggestions. Forward, discover our favourite viral magnificence from 2024 that was price each little bit of the hype.
Glossier You Rêve Eau de Parfum — $78.00
Glossier You Rêve Eau de Parfum is without doubt one of the latest stars in Glossier’s iconic You perfume lineup, which has been turning heads (and noses) since 2017. That includes notes of buttercream, plum butter, and ambrox, this contemporary tackle a cult basic exceeded all expectations, with demand surging 50 p.c increased than projected. On its October 3 launch day, it didn’t simply make waves—it topped gross sales of each model on Sephora’s web site, solidifying its place as a 2024 staple.
Kitsch Satin Heatless Curling Set — $18.00
This heatless curler topped Amazon’s best-seller record for curlers in November, with over 150,000 items offered in a single month. Up to now, the model stories a powerful 4.5 million heatless curlers offered globally. “This can be a enjoyable and budget-friendly possibility for anybody seeking to keep away from warmth injury whereas nonetheless reaching curls or waves,” says celeb hair colorist and stylist Temur Hamilton. “The satin materials helps stop friction injury, and it’s excellent for individuals who can prep their hair the evening earlier than and wish a fast, no-hassle styling resolution within the morning.”
Byoma Liptide Lip Mask — $12.00
Excessive-shine lips dominated 2024, and there was no higher strategy to obtain them than with BYOMA’s Liptide Lip Masks. Formulated with the model’s signature Liptide Complicated and peptides, it boosts cell exercise and reduces trans-epidermal water loss, making it a must have for Gen Z and Gen Alpha. The hype was plain—Ulta offered out of the lip masks inside 24 hours of its unique launch in April. “The colourful, cheerful packaging, universally flattering shine, and high-performance system made me purchase it immediately,” says celeb make-up artist Sarah Lucero. “It’s straightforward to identify in my equipment, and shoppers rave concerning the gentle, clean texture as a lip prep.”
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Phlur Vanilla Skin Eau de Parfum — $100.00
Initially launched in October 2023 as a physique mist, Vanilla Pores and skin was such a success that viral videos brought about it to promote out 5 instances, prompting shoppers to virtually beg for an Eau de Parfum model. The model delivered in June, amassing a 25,000-person waitlist and in the end turning into the most important Eau de Parfum debut for the model, with most patrons buying journey and full-size variations. Since its summer time launch, Vanilla Pores and skin EDP has matched the gross sales quantity of its predecessor, the cult-favorite Missing Person.
Rhode Pocket Blush — $24.00
You may’t talk about viral magnificence merchandise with out acknowledging Hailey Bieber’s plain affect on the business. From her make-up tutorials, trend-setting manicures, and lip glazes with matching cellphone circumstances, she’s unstoppable. This 12 months, Bieber’s Rhode Pocket Blush—a creamy stick system accessible in six shades—turned the discuss of the wonder world, particularly after she teased the launch in March by sharing lab samples on Instagram. It’s not simply Gen Zers who’re obsessed—make-up artists like it too. “Sure, it’s straightforward to mix, however what actually units it aside is the system and end, which I give a ten out of ten,” says Lucero.
Wonderskin Wonder Blading Lip Stain Masque — $19.00
With its playful peel-and-reveal utility and vibrant, long-lasting coloration, it’s no marvel this lip stain has turn out to be a magnificence must-have. In July, Wonderskin partnered with Chipotle to launch “Lipotle,” a customized inexperienced peelable lip stain in honor of Nationwide Avocado Day. The TikTok-famous product was an immediate hit, with one promoting each 15 seconds. “This can be a fan favourite with all my followers,” says Lucero. “The Wonderskin peel-off lip stain stands out as a result of it delivers flawless outcomes each in individual and on digicam.”
Prada Blushing Care Lip Balm — $50.00
Prada’s Astral Pink lip balm skyrocketed to fame after its natural debut in Sabrina Carpenter’s “Please Please Please” music video. The viral second brought about it to promote out inside six hours on Prada Magnificence’s web site and it didn’t cease there. The cult-favorite balm has offered out three extra instances at Sephora and is now the retailer’s quantity two SKU of the 12 months. One factor is for certain: with over 1 billion impressions, and 21.5 million views throughout social media platforms, this magnificence staple is cementing its place within the highlight.
Therabody Depuffing Wand — $151.00
The Depuffing Wand is the most recent innovation from Therabody, following the success of the model’s iconic launches just like the award-winning TheraFace Professional and TheraFace Masks, which collectively boast over 33 magnificence awards. Debuting in September, the Depuffing Wand shortly claimed the title of Sephora.com’s top-selling device, sparking a social media frenzy. The Therabody’s Youtube channel tripled its engagement price and gained over 4,000 followers in simply 30 days. Including to the thrill, Hailey Bieber featured the wand in her vacation present information, driving one other 1,000 followers and wonder obsessives. “The fragile under-eye space might be more difficult to deal with than different areas of the face,” says Nichelle Temple, an esthetician and proprietor of Inderma Studio. “However with constant use, this may help to enhance elasticity.”
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum — $6.00
For a light-weight, sensitive-skin-friendly system, Temple, and skincare fans, advocate The Unusual Hyaluronic Acid 2% + B5 Hydrating Serum. “Hyaluronic acid is a wonderful alternative for hydrating the pores and skin,” she says. “It’s appropriate for all pores and skin sorts and works properly for most individuals. The Unusual affords it at such a good value level, so it’s no shock it’s so common.” In February, the model unveiled an up to date model of the hero system, initially launched in 2016. The brand new model, which boasts 5 types of hyaluronic acid and a much less cheesy texture, has shortly turn out to be a finest vendor on Sephora.com.
Shark FlexFusion Air and Ceramic Styling System — $403.00
Constructing on the success of the Shark FlexStyle, the Shark FlexFusion Air and Ceramic Styling System launched a moist or dry fusion brush for clean blowouts with added quantity, bounce, and shine. “The Shark FlexFusion is great for creating a wide range of hairstyles, and it causes little to no warmth injury in comparison with most conventional sizzling instruments,” says Hamilton. “I really like the way it leaves the hair feeling gentle and provides an exquisite shine.” The brand new styler hit this scene this fall, and garnered numerous TikTok videos.
CurrentBody Skin LED Light Therapy Face Mask Series 2 — $469.00
This upgraded LED skincare device has turn out to be a viral sensation, with Google searches skyrocketing by over 5,000%. Its standout characteristic? A brand new 1072nm near-infrared wavelength that penetrates deeper into the pores and skin in comparison with the older 830nm model, serving to to cut back wonderful traces, wrinkles, and even out pores and skin tone. The up to date liquid silicone materials ensures a extra snug match, making it a favourite amongst celebrities like Kim Kardashian, Lily Collins, Suki Waterhouse, and Naomi Watts. “LED remedy is a staple in my remedy room, and it’s really easy to include into residence care,” says Temple, additionally a loyal fan. “I’m glad this expertise went viral this 12 months.”
Refy Lip Blur Lip Liner — $24.00
Breakout magnificence model Refy dominated the business with its newest launch, the Blur Liner, launched in September. Constructing on the runaway success of its Lip Sculpt—which offered each 4 seconds at launch and worn out 19 weeks of Sephora inventory in simply 72 hours—the Blur Liner turned simply as many heads. The lip liner made its runway debut at Paris Style Week, featured in Christopher Esber’s Spring/Summer time ’25 present, turning into an immediate high-fashion and viral favourite.
Pat McGrath Labs LiquiLust: Legendary Wear Matte Lipstick — $34.00
Red lips are a timeless basic, however Pat McGrath Labs’ matte lipstick in Elson 4—a blue-red shade that extends the model’s iconic lineup—has taken middle stage this 12 months. The excitement started on the 2022 MTV Video Music Awards, the place Taylor Swift debuted the colour on the purple carpet, resulting in an immediate sellout. She teased followers once more by carrying it in her “Bejeweled” music video, and most just lately, she sported the shade whereas cheering on her boyfriend, Kansas Metropolis Chiefs star Travis Kelce, at his soccer video games. Shortly after, the lipstick restocked however offered out simply as shortly, proving it’s a must have that’s right here to remain.
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