2024 was all fingers on deck for me and my group at our company headquarters in Austin, Texas and it at all times makes me completely happy to share the yr’s highlights that we made occur to higher serve you, our loyal mates and clients! Having the ability to share private updates like these is one in every of my favourite elements of being a small, founder-led enterprise. So right here you go. Among the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the At this time present!)
I took a little bit of focus off of the face this yr and needed to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Shower Spray – This one will completely stage up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is reworked right into a eucalyptus awakening. Significantly, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which might be loving it, too. (Code phrase for, he stole mine!)
- Bedside Body Balm – I needed one thing to go away on my bedside desk and apply to my fingers, cuticles, ft (with socks), so I created this yummy balm. It melts into the pores and skin fantastically with out leaving a greasy mess. I do know you’ll find it irresistible.
- Back & Body Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you need to scoop out of a jar aren’t at all times sensible to make use of. Say hi there to a straightforward solution to slough off dry pores and skin cells throughout your complete physique, together with hard-to-reach areas just like the again. I take advantage of this twice every week and observe with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Whats up to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed rather a lot in right here with the 4 foremost issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested rather a lot, “Renée, do eye lotions actually work?” Sure and here is why.
In case you’re in Austin, we additionally launched in-store decide up. Once you try on-line, you are actually capable of choose that possibility and are available say Hello to our group!
We Received Two Magnificence Awards!
Rest Day Masque gained an Attract Better of Magnificence award for “Finest In a single day Masks”. Whereas there are a lot of magnificence awards on the market, Attract is the OG and actually the equal of successful an Oscar! (Better Than Balm gained final yr!)
Our new Bedside Body Balm gained a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my fingers to your pores and skin, for actual outcomes.
Our 2024 Finest Promoting Merchandise Had been…
On this order.
- Anti Bump Solution
- Vitamin C&E Treatment
- Skin Recovery Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Control Cleanser
- Weightless Protection SPF 30
- Triple Berry Smoothing Peel
- Rapid Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise have been shipped to 37 nations! And we’ve obtained over 300 5-star critiques, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to folks’s pores and skin considerations over the previous 35 years. That is…The Renee Manner.
Our Merchandise Are Now Out there For Buy in Spas and Med Spas
The largest information of the yr…for the primary time EVER, our merchandise are actually being bought by means of estheticians and skincare professionals throughout the US! I perceive that you just, our loyal clients, need to expertise our merchandise in actual life. To the touch, to odor, strive one thing new and maybe get a Renée Rouleau facial, is one thing you will have been asking for.
I’ve turned down rather a lot of alternatives to have my line bought elsewhere. Huge field retailers have knocked at my door and I gained’t even entertain a dialog with them. I’m simply not involved in following the trail of so many manufacturers the place the main focus then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul after they have traders respiration down their neck. I see all of it too usually and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about quite a lot of this on the Glossy podcast.) However, the considered having my merchandise out in the true world (vs simply on-line) could be very thrilling and I couldn’t have chosen the proper folks to symbolize my line — estheticians and educated skincare professionals. These are my folks and I’m simply so excited!
We now have 22 PRO companions thus far and that listing is rising all the time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See where to buy Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Workforce
Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians all the time. After we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get quite a lot of new concepts from them so within the spirit of getting again to my roots, we are actually using extra estheticians to serve numerous roles resembling new product improvement, buyer care, social media and advertising and in the end, to serve you higher. We now have lately employed estheticians Amanda and Maddie who you’ll work together whenever you call or email us. We’re at all times right here to present that non-public contact.
Me and my esthetician group. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have at all times been a part of my success — those that contact faces and actually perceive pores and skin on a deeper stage. We converse the identical language. In case you are an esthetician and wish to be notified once we are hiring, apply here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
All the time a ‘pinch me’ second to be in enterprise this lengthy. My objective was to assist others develop into extra assured of their pores and skin and am simply actually grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing anything. Thanks, actually. Right here’s a fun throwback video.
The ‘FLO-vember’ Problem Custom Continues
As lots of you recognize, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being objective and did it each day for the month. (We often did burpees, ugh!) Me and the group have continued this custom and it’s at all times a reminder of the significance of fine well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I like most about being within the magnificence trade is the folks I get to satisfy and be taught from. This trade has a number of the brightest, most revolutionary, inventive folks, and I by no means get uninterested in studying from them.
A giant spotlight in November was not solely getting to talk for the second yr on the Science of Skincare Summit however this yr I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical objective, which is to assist enhance lives by bettering pores and skin however our approaches could be completely different and we haven’t at all times performed properly collectively within the sandbox.
That is now altering and we’ve a newfound respect for each other for a way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent yr so if you’re a licensed skincare skilled, please be a part of me.
What You Can Anticipate in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small method, I’ve touched your life. #TheReneeWay
You’re in the very best fingers.
XO,
Renée
Celeb Esthetician & Skincare Knowledgeable
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world resolution — merchandise which might be formulated for nine different types of skin so your face will get precisely what it must feel and appear its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
